Senior Brand Marketing Lead

Role Overview

PNC is seeking a Senior Brand Marketing Lead to help define, build, and activate a strategic pillar within the PNC brand. This role will work in close partnership with PNC’s Corporate Responsibility organization to identify, shape, and amplify the investments, partnerships, programs, and outcomes that demonstrate how PNC delivers meaningful impact in the communities it serves.

What You Will Do

The successful candidate will define, build, and evolve a strategic pillar within the PNC brand, including its audience opportunity, positioning, value proposition, narrative, messaging architecture, and relationship to the broader brand platform. They will also establish an integrated activation strategy that connects enterprise priorities and credible proof points to audience needs, cultural context, and opportunities for meaningful brand engagement.

Why It Might Be a Fit

The ideal candidate will be a builder and architect who can take an emerging opportunity from an initial strategic premise to a clear, differentiated, and actionable brand platform. They will be a strategically minded, creatively fluent marketer who can connect enterprise priorities, audience insights, and cultural context to an ownable value proposition.

Requirements

• 8–10+ years of experience in integrated marketing, brand strategy, brand platform development, content marketing, corporate reputation, or a related discipline.
• Demonstrated experience building a new brand proposition, strategic platform, marketing capability, or activation model from the ground up.
• Experience developing audience-led positioning, value propositions, narrative, and messaging architecture and integrated activation strategies.
• Proven ability to counsel senior stakeholders, lead complex cross-functional work, and influence decisions without direct authority.

Benefits

• Medical/prescription drug coverage (with a Health Savings Account feature)
• Dental and vision options
• Employee and spouse/child life insurance
• Short and long-term disability protection
• 401(k) with PNC match, pension, and stock purchase plans
• Dependent care reimbursement account
• Back-up child/elder care
• Adoption, surrogacy, and doula reimbursement
• Educational assistance, including select programs fully paid
• A robust wellness program with financial incentives
• Paid time off, including maternity and/or parental leave, up to 11 paid holidays each year, 9 occasional absence days each year, and between 15 to 25 vacation days each year, depending on career level