Digital Marketing Manager

Hybrid Full TimeShanghai, ChinaPPG

Role Overview

The Digital Marketing Manager will own the complete business chain, from strategy formulation to project execution and results review. They will define the overall digital marketing strategy for Asia, orchestrate multiple project lines, and be accountable for the final business results.

What You Will Do

The Digital Marketing Manager will operate and deconstruct traffic and content logic of major platforms, embed AI agents and tools into day-to-day marketing work, and build team AI capability. They will also build and maintain collaborative relationships internally and externally.

Why It Might Be a Fit

The ideal candidate will have 8+ years of digital marketing experience, with hands-on experience across the full chain, and at least 3-5 years owning projects end to end. They will be able to understand business logic beyond a single position or platform and express complex rules in plain language.

Requirements

  • Bachelor’s degree or above in Marketing, Communications, E-commerce, or a related field
  • 8+ years of digital marketing experience in the auto aftermarket, coatings, chemical, or B2B2C sectors
  • Cross-Domain Deconstruction & Communication
  • End-to-End Track Record
  • AI Application
  • Empathy & Collaboration
  • Innovation Drive
  • Language: Professional fluency in English (written and spoken) is mandatory; Chinese is a strong plus for China-focused platforms

Benefits

  • Competitive pay range
  • Benefits programs designed to support the health and well-being of employees
  • Insurance coverages and benefits in accordance with applicable plans and governing plan documents

To apply for this job please visit ppg.wd5.myworkdayjobs.com.

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