Manager, CRM Marketing

Role Overview

The Manager, CRM Marketing will oversee a team of 2 and play a pivotal role in enhancing customer relationships and driving engagement through operationalization of marketing campaigns across various stages of the customer lifecycle.

What You Will Do

The successful candidate will have a strong background in CRM, email marketing, and customer segmentation. Key responsibilities include developing and optimizing customer journeys, establishing the optimal channel mix and communication cadence, and designing and owning customer segmentation creation and management.

Why It Might Be a Fit

The ideal candidate will have a strong understanding of email/in-app/push marketing best practices, experience in the Daily Fantasy Sports or gaming industry, and the ability to analyze data and metrics to drive actionable insights and optimize campaign performance.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, Analytics, or related field
• Minimum of 7 years of experience in customer success, email, lifecycle, or CRM marketing roles
• Proficiency in CRM platforms such as Braze, Moveable Ink or similar tools
• Strong understanding of email/in-app/push marketing best practices and copywriting skills
• Experience in the Daily Fantasy Sports or gaming industry is preferred

Benefits

• Company-subsidized medical, dental, & vision plans
• 401(k) plan with company match
• Annual bonus
• Flexible PTO to encourage a healthy work/life balance
• Generous paid leave programs, including 16-week paid parental leave and disability benefits
• Workplace flexibility and modern work schedules focused on getting the job done, not hours clocked
• Company-wide in-person events and team outings
• Lifestyle enhancement program
• Company equipment provided (Windows & Mac options)
• Annual performance reviews with opportunities for growth and career development

Tagged as: Data Analysis