Marketing Manager Soccer & Basketball

Role Overview

The Manager Marketing, Soccer / Basketball supports North America category marketing for Soccer and Basketball within the Sport Category team. Reporting to the Teamhead Marketing, Sport Category, this role translates global and regional direction, consumer insights, and business priorities into coordinated seasonal plans that strengthen relevance with players and fans and support commercial impact.

What You Will Do

Manage day-to-day Soccer and Basketball marketing execution across product storytelling, key launches, athletes and teams, consumer experiences, DTC and wholesale priorities, communications, and media. Support annual and seasonal marketing planning for Soccer and Basketball, aligned with category strategy, consumer priorities, product launches, and commercial objectives.

Why It Might Be a Fit

The ideal candidate will have 4+ years of experience in category marketing, brand marketing, product marketing, integrated marketing, or a related consumer marketing role, with strong knowledge of Soccer and Basketball consumers, sport and youth culture, performance footwear and apparel, product storytelling, and marketplace dynamics.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, Sports Management, or a related field
• 4+ years of experience in category marketing, brand marketing, product marketing, integrated marketing, or a related consumer marketing role
• Strong knowledge of Soccer and Basketball consumers, sport and youth culture, performance footwear and apparel, product storytelling, and marketplace dynamics
• Experience supporting and executing integrated seasonal marketing plans across digital, social, retail, experiential, communications, and commercial channels
• Strong project management skills with the ability to manage multiple priorities, agencies, budgets, timelines, and stakeholders
• Ability to collaborate across marketing, product, merchandising, sales, retail, sports marketing, and global or regional teams
• Clear written, verbal, presentation, and briefing skills, with strong attention to detail
• Analytical mindset with the ability to review consumer, category, marketplace, and campaign performance data and turn findings into actions

Benefits

• Bonus
• Benefits

Tagged as: Project Management