Global Marketing Technology & AI Lead

Role Overview

The Global Marketing Technology & AI Lead will develop the platforms, capabilities, and governance required for a future-ready W&R Marketing & Communications organization. The role involves leading the Marketing Technology roadmap, ensuring Rabobank’s expertise is visible and discoverable across owned channels, search engines, and AI-powered environments. The Global Marketing Technology & AI Lead will partner with global and regional teams to improve discoverability, platform adoption, and marketing effectiveness.

What You Will Do

The main day-to-day responsibilities of the Global Marketing Technology & AI Lead include building digital authority, leading the Marketing Technology roadmap, and enabling global adoption. This involves translating marketing priorities into a coherent roadmap of platforms and capabilities, owning marketing requirements for Rabobank.com and Bynder, and prioritizing roadmaps, backlogs, investments, and suppliers.

Why It Might Be a Fit

The Global Marketing Technology & AI Lead will influence priorities, shape roadmaps, and partner with global and regional teams to improve discoverability, platform adoption, and marketing effectiveness. The role requires a strong understanding of digital visibility, search engine optimization, and AI-powered discoverability, as well as experience with content management systems, digital asset management platforms, and digital experience platforms.

Requirements

• At least 7 years of experience in Marketing Technology, digital product management, digital platforms, or marketing transformation.
• Experience modernising digital platforms or simplifying fragmented technology environments.
• Experience leading the adoption of new marketing technologies at scale.
• Experience owning a technology or product roadmap.
• A strong understanding of digital visibility, search engine optimisation, and AI-powered discoverability.
• Experience with content management systems, digital asset management platforms, or digital experience platforms.
• Strong product management and prioritisation skills.
• Experience working across Marketing, Technology, Data, and business teams.
• The ability to translate complex requirements into scalable solutions.
• Strong stakeholder and supplier management skills.
• Experience using data and performance insights to drive decision-making and optimisation.
• The confidence to challenge priorities and drive delivery globally.
• Strong written and verbal communication skills in English and Dutch.
• Experience with Bynder or a comparable digital asset management platform is an advantage.

Benefits

• Gross monthly salary between € 5.994 and € 8.563 (scale 10).
• Thirteenth month’s salary.
• 8% holiday allowance.
• 10% Employee Benefit Budget.
• EUR 1,400 development budget per year.
• Hybrid working: balance between home and office work (possible for most roles).
• A pension, for which you can set the maximum amount of your personal contribution.