Head of Marketing

Role Overview

We are seeking a dynamic and results-oriented Head of Marketing to lead and drive our customer acquisition, pipeline generation, and revenue growth across the GB Fuel business.

What You Will Do

As the marketing lead for the GB Fuel business, you will act as the key link between Fuel and Central Marketing, ensuring Fuel products, propositions, campaigns, and commercial priorities are accurately represented across all acquisition channels and customer touchpoints.

Why It Might Be a Fit

The ideal candidate will have a proven track record in executing high-impact marketing campaigns, managing a cross-functional stakeholder group, and scaling customer acquisition through innovative digital strategies.

Requirements

• Proven experience in B2B marketing leadership roles
• Track record of delivering qualified pipeline and supporting commercial outcomes through targeted, insight-led marketing activity
• Expertise in developing and executing integrated campaigns that align closely with sales teams and commercial priorities
• Strong understanding of customer journeys, lead nurturing, and conversion optimisation, supported by hands-on use of CRM and marketing platforms (e.g. Salesforce, Marketing Cloud)
• Highly analytical and commercially driven, with the ability to use data, performance metrics, and insight to optimise marketing effectiveness
• Excellent stakeholder management and leadership capability, with experience operating in matrix environments and influencing across sales, marketing, and central functions

Benefits

• Pension plan
• Life assurance
• Employee fuel card scheme
• Electric Vehicle salary sacrifice scheme
• Employee assistance programme
• 24 hour wellness and healthcare assistance via ‘Help@Hand’ by Unum
• Time off for fertility treatment and in the event of pregnancy loss
• ‘Cycle to work’ scheme