ARPU Growth Strategy & Implementation – Marketing Division

Role Overview

The Marketing Division serves as a cross-group organization responsible for leading branding, creative, marketing, and membership initiatives. The Marketing Planning Department is responsible for formulating strategy for Rakuten Mobile’s plans and products, and leading those initiatives through to execution.

What You Will Do

Lead the growth of the following areas: planning and implementation of new optional services, formulation and execution of improvement and sales expansion strategies for existing optional services, service strategy and campaign planning based on competitor pricing and market trends.

Why It Might Be a Fit

We are seeking a professional who can lead the entire process, from competitive analysis and customer needs assessment to new service planning, existing service improvement, campaign execution, partner collaboration, and data-driven reporting.

Requirements

• Bachelor’s degree or higher
• Practical experience in marketing, business planning, sales planning, service planning, or alliance promotion
• Experience in coordination and negotiation with internal and external stakeholders
• Experience in strategy formulation and improvement based on data analysis
• Practical skills in PowerPoint and Excel