Manager Product Marketing

Role Overview

Lead the go-to-market strategy, positioning, messaging, and adoption of Shariah-compliant digital banking products and propositions by translating customer and market insights into compelling launches, campaigns, and enablement that drive customer acquisition, engagement, and revenue growth.

What You Will Do

Develop and execute go-to-market strategies and launch plans for new and existing digital banking products and features, define product positioning, value propositions, and messaging, conduct market, competitor, and customer research, plan and lead integrated product campaigns, and track and report product marketing KPIs.

Why It Might Be a Fit

Drive customer acquisition, activation, retention, cross-sell, and win-back through CRM, lifecycle marketing, referral, rewards, and loyalty initiatives, gather and analyse customer feedback, and work with Product, Technology, and Operations teams to define business requirements and ensure launch readiness of new features, journeys, and propositions.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Finance, Economics, Communications, or a related field
• 5+ years of progressive experience in product marketing, product management, digital marketing, or growth roles
• Go-to-market strategy, product launch planning, and product positioning and messaging for digital banking or fintech products
• Market, competitor, and customer research, segmentation, and insight-led proposition development
• Integrated campaign management across digital, social, content, partnership, and lifecycle (CRM) channels
• CRM, lifecycle marketing, loyalty and rewards, segmentation, experimentation (A/B testing), and digital analytics for customer acquisition and retention
• Knowledge of SBP regulations, Shariah governance, advertising and data privacy requirements applicable to banking products
• Bilingual copywriting and content review in English and Urdu
• Hands-on use of digital and product analytics tools such as GA4, Mixpanel, Firebase, or equivalent
• Budget and agency management, storytelling and presentation skills, analytical thinking, leadership, and strong written and verbal communication