Manager, Digital Growth – Lifecycle

Role Overview

The Manager, Digital Growth – Lifecycle is responsible for growing the fan database, developing audience journeys, and executing campaigns to drive engagement and conversion across key business priorities.

What You Will Do

Manage the lifecycle marketing strategy across email, SMS, and other owned channels, develop audience segmentation and targeting strategies, and lead the email marketing program in Salesforce Marketing Cloud.

Why It Might Be a Fit

This role requires a strong understanding of lifecycle marketing, email strategy, and data analysis, with a focus on driving measurable outcomes and improving fan engagement.

Requirements

• Strong understanding of lifecycle marketing and email strategy
• Experience with Salesforce Marketing Cloud and Attentive
• Ability to translate fan behavior and purchase history into meaningful audience segments
• Comfortable developing hypotheses and testing messaging and audiences
• Confident working with campaign and audience data and turning performance results into clear recommendations and actions

Benefits

• Medical and dental insurance
• 401(k) plan
• Flexible spending accounts
• Tuition reimbursement
• Life insurance
• Health and wellness benefits
• Paid time-off program