Marketing Manager

Role Overview

We’re looking for a commercially minded and hands-on Marketing Manager to join our Marketing team. You’ll take ownership of the marketing strategy and delivery across a portfolio of our retirement villages, working closely with Regional Sales Managers, village Sales teams and Operations colleagues to develop plans that generate quality enquiries and ultimately drive sales, rentals and reservations.

What You Will Do

You’ll oversee the full marketing approach for your portfolio, using data and insight to understand what’s working, identify opportunities and make recommendations on where investment and activity will have the greatest impact.

Why It Might Be a Fit

You’ll be an experienced marketing professional who enjoys balancing strategic thinking with getting things done. You’ll be commercially aware, confident using data to shape decisions and comfortable managing multiple priorities across different locations.

Requirements

• Experience managing multi-channel marketing campaigns and developing marketing plans
• A strong understanding of customer journeys, sales funnels, lead generation and conversion
• Experience managing marketing budgets, external agencies and multiple projects
• Confidence analysing campaign performance and using insight to improve results
• Experience using CRM and marketing platforms. HubSpot Sales Enterprise and Marketing Pro experience would be an advantage
• Excellent communication skills, with the ability to build relationships and influence stakeholders at all levels
• Strong organisation and project management skills, with the ability to manage competing deadlines
• A proactive, practical approach, with the confidence to bring ideas, challenge existing approaches and find solutions
• A collaborative mindset and a genuine commitment to working as One Team
• Experience in property, hospitality, later living, leisure or another multi-site, customer-focused environment would be particularly beneficial