Senior Marketing Analytics Manager

Role Overview

Join Ripple’s Marketing Operations team as a Senior Marketing Analytics Manager to lead the measurement, visualization, and insights infrastructure that drives smarter investment decisions and executive-level confidence in marketing performance. You will own analytics and reporting across all growth marketing functions, from campaign performance to pipeline attribution.

What You Will Do

Own analytics and end-to-end measurement across all growth marketing functions, lead the visualization and reporting infrastructure, and evolve attribution modeling and performance measurement frameworks using AI and machine learning.

Why It Might Be a Fit

The ideal candidate will have 5+ years of experience in marketing analytics, growth analytics, or a related field, with deep expertise in growth marketing measurement methodologies and hands-on experience with Salesforce CRM and marketing data pipelines.

Requirements

• 5+ years of experience in marketing analytics, growth analytics, or a related field
• Deep expertise in growth marketing measurement methodologies across the funnel
• Hands-on experience with Salesforce CRM and marketing data pipelines
• Familiarity with AI and machine learning concepts as applied to marketing analytics
• Strong proficiency in data visualization tools (e.g., Tableau, Looker, or similar)
• Experience with attribution modeling, media mix modeling, and/or incrementality testing
• Proficiency in SQL; experience with Python or R is a plus
• Proven track record in leading forecasting and budget analysis in partnership with Finance and Revenue Operations
• Excellent communication skills with the ability to present complex data clearly to both technical and executive audiences
• Strong cross-functional collaboration skills

Benefits

• Competitive salary
• Bonuses
• Equity
• Competitive benefits that cover physical and mental healthcare, retirement, family forming, and family support
• Employee giving match
• Mobile phone stipend
• R&R days
• Generous wellness reimbursement
• Weekly onsite & virtual programming
• Generous vacation policy
• Industry-leading parental leave policies
• Family planning benefits
• Catered lunches
• Fully-stocked kitchens with premium snacks/beverages
• Fun events