Field Marketing Manager

Role Overview

The Field Marketing Manager is responsible for contributing to the achievement of the Business Unit’s profit and volume goals through assisting with the creation, implementation, and execution of the strategically sound Business Unit/Regional Marketing Plan. The Field Marketing Manager will primarily be responsible for five specific areas: Work closely with the Region Director executing the Annual Budget, and local market initiatives, Lead and Direct the Planning Process, Manage the Marketing Effectiveness Process (program evaluation and Key Results Activities), Work closely with the Sales Team to help manage and coordinate all field marketing programs, execution and budgets, and Brand Education at the regional level including distributor personnel training and to also act as a liaison with the local trade marketing team at the distributor level.

What You Will Do

Manages the rollout and communication of commercial programming, Leads communication of program details and sales action plans, Ensures efficient allocation and spending of local budgets and monitors spending in the regional markets to ensure funding behind strategic priorities, Ensure alignment across Sales and Marketing on all below-the-line programs, Evaluates and measures success and shares best practices, Translate market trends and consumer insights to sustain a highly competitive product portfolio and compelling value proposition, Develop, maintain and update brand standards, style guides, brand assets, maintain relevant brand identities based on consumer demand and market needs, Actively supports BU/regional sales planning process, Partners with regional sales team to lead collaborative planning sessions with distributor partners, Manage development and execution of the annual marketing plan for the brand across multiple channels, Contribute to development and implementation of brand growth strategy and ensuring flawless execution of consumer brand initiatives, Leads development of local programs in-line with brand guidelines, Leads POSM ordering process, Leads strategic planning of local A&P budgets, Oversees retrospection by working with sales to gain critical feedback and review results for all key program activities to help determine program effectiveness, Communicates brand visual merchandising standards, Regularly reviews execution of visual merchandising standards through BDP and provides feedback to regional directors, Manages local sampling agency partnerships and oversees field led activation execution.

Why It Might Be a Fit

The successful candidate must have strong understanding of both consumer marketing and field sales, including analytical problem-solving ability, exceptional planning, and budgeting skills. Working knowledge of distribution network, retail customers, consumer purchasing dynamics, syndicated data systems, and proven experience in developing local marketing plans. This individual will work closely with the regional sales teams, marketing, and cross-functional stakeholders.

Requirements

• Bachelor’s degree in communications, marketing or related field
• 3-6 years’ experience in US trade marketing/customer marketing
• Self-starter, comfortable with a high level of autonomy and the ability to anticipate opportunities and develop actionable solutions
• Willingness to travel and work a flexible schedule, including evenings and weekend
• Proven track record of finding innovative commercial digital/technology solutions
• US Beverage Alcohol industry experience, CPG, or related field/experience preferred
• Detail-oriented with good financial acumen
• Ability to be a strategic thought leader that provides strong data-based insights to all levels of the organization
• Ability to organize, prioritize, and work effectively in a constantly changing environment
• Ability to define problems, collect data, establish facts, and draw valid conclusions
• Excellent oral and written skills
• Strong interpersonal skills and ability to build relationships with key stakeholders, 3rd party agencies and vendors

Benefits

• Dental insurance
• Vision insurance
• Health insurance
• 401(k) or retirement plan
• Paid time off
• Paid holidays
• Flexible work arrangements
• Professional development opportunities