Demand Generation Manager

Role Overview

The Demand Generation Manager will transform Robotiq’s revenue and pipeline objectives into high-performing demand generation initiatives. This role is responsible for the performance of the entire funnel, including targeting and segmentation, lead management and maturation, website conversion, activation of prospecting, and contribution to the pipeline.

What You Will Do

The Demand Generation Manager will plan and perform demand generation, track the performance of the funnel and pipeline, identify performance gaps, and recommend corrective measures. They will also optimize lead management and conversion, prioritize initiatives based on expected business impact, and establish a continuous approach to experimentation and improvement.

Why It Might Be a Fit

The success of this role will be primarily measured by the growth of the pipeline and closed sales from Robotiq sources, the improvement of the lead conversion rate to qualified opportunities, and the increase in high-intent demand generated by the website.

Requirements

• At least 5 years of relevant experience in B2B marketing, including at least 3 years in demand generation, growth marketing, or a similar performance-focused role.
• Bachelor’s degree in marketing, business administration, or a related field. A master’s degree is an asset.
• Strong experience in B2B demand generation, funnel and pipeline performance, lead management, prospecting, CRM, and marketing automation.
• Strong experience with CRM and marketing automation platforms; knowledge of HubSpot is highly desirable.
• Mastery of French and English, both spoken and written.
• Motivational leadership and ability to influence different teams.
• Strong business acumen and results-oriented mindset.
• Strong analytical skills and ability to interpret the performance of the funnel and pipeline.
• Sense of responsibility, autonomy, accountability, and ability to prioritize.
• Continuous improvement approach.
• Excellent interfunctional collaboration skills.
• Knowledge of lead enrichment tools such as ZoomInfo, Lusha, and Sales Navigator.
• Experience in optimizing website conversion and measuring campaign performance.

Benefits

• Flexible work hours
• Autonomy-based management with both collective and individual objectives
• Personal development plan
• Telemedicine
• Worker cooperative
• State-of-the-art working environment
• Culture club, sports and recreational activities, on-site gym, barista coffee, fresh fruits, etc.