Product Marketing Manager

Established in 1973, Roots is a proudly Canadian lifestyle brand that celebrates authenticity, quality, and community. If you bring passion to everything you do, lead with integrity, and believe in the power of collaboration to drive growth, we’d love to have you on our journey! At Roots, we believe in fostering a culture of inclusivity, creativity, and teamwork – where every team member plays a role in shaping our brand’s legacy.

Requirements

• 5 years of experience in a Product Marketing role
• Proven experience leading consumer research and applying insights to product and marketing strategy
• Strong storytelling, copywriting, and communication skills
• Excellent project management skills, with the ability to manage timelines, stakeholders, and multiple priorities
• Highly collaborative, detail‐oriented, and able to balance creative and analytical work
• Proficient in the Microsoft Office Suite (PowerPoint, Excel, Word) and comfortable using research and insights tools

Benefits

• Paid time off
• 401k matching
• Retirement plan
• Tuition reimbursement
• Relocation assistance