Analyst, Customer and Lifecycle Marketing

Role Overview

Join Royal Caribbean Group’s exciting team of employees to combine career goals and sense of adventure. The role is onsite and based in Miami, FL.

What You Will Do

Assist in developing and deploying email and direct mail marketing campaigns for casino consumer segments, and work with internal and external vendors to drive revenue and increase customer reactivation and retention.

Why It Might Be a Fit

The ideal candidate will have 1-3 years of experience in email and direct mail marketing, excellent attention to detail, and strong communication skills.

Requirements

• College degree required
• 1 to 3 years of experience in Email and Direct Mail marketing
• Education: BS/BA in Marketing or related field
• Experience: 2- 3 years experience in email/ direct mail marketing
• Execution: excellent attention to detail and follow through
• Project management: ability to manage multiple campaigns and cross-functional team members
• Familiarity with metrics-based marketing
• Email/Direct Mail Tools: knowledge with email and direct mail platforms such us Exact Target, Salesforce, Siebel and project management tool JIRA
• Excellent verbal and written communication skills. Ability to write marketing copy, including strong calls-to-action for targeted audiences.
• Approach: energy and enthusiasm to drive results; must be self-motivated, proactive, poised and flexible
• Industry knowledge: passionate about cruise/travel industry, eCommerce and CRM

Benefits

• Competitive compensation and benefits package
• Excellent career development opportunities
• Vacation-industry leader with global brands
• Most innovative fleet and private destinations
• Best people

Tagged as: Project Management, Salesforce