Senior Affiliate Marketing Manager

Role Overview

We are seeking a Sr. Affiliate Marketing Manager to own the Affiliate channel end to end across investment decisions, partners, forecasting, roadmap, and patient journey, to achieve Rula’s patient acquisition objectives through data-driven management and scale.

What You Will Do

You’ll have dotted-line responsibility over an Affiliate Specialist, an external contractor, and virtual assistants. You will be responsible for exceeding targets by recruiting and growing high-quality publishers, optimizing partner performance, and safeguarding channel integrity through disciplined compliance and fraud/quality auditing.

Why It Might Be a Fit

You have clear command of your inputs and understand how to clearly & succinctly diagnose problems, triage, and communicate required actions or outcomes with key stakeholders including Analytics, Finance, and Provider Success. You should be comfortable communicating with leadership including the executive team.

Requirements

• 8+ years of related professional experience directly executing and managing affiliate marketing programs
• Affiliate network / platform mastery (Impact or equivalent, e.g. Commission Junction, Rakuten, Partnerize); expert understanding of partner onboarding, tracking setup, commissions/payout structures, and optimization levers
• Experience directly managing large budgets / partner spend, i.e. $1M+ per month
• Experience recruiting, negotiating with, and managing publisher / affiliate partners to grow and improve channel outcomes
• Experience with affiliate tracking, attribution, and fraud / compliance auditing
• Experience working with cross-functional partners including Finance and Analytics to improve channel outcomes
• Experience in data-driven and ROI-based Affiliate programs, including managing ROI to levels of granularity below aggregate channel performance (i.e. partner or State level)

Benefits

• 100% remote work environment
• Attractive pay and benefits
• Comprehensive health benefits
• 401(k) plan access
• Generous time-off policies
• Paid parental leave
• Employee Assistance Program (EAP)
• Quarterly department stipend
• Community and employee resource groups
• Home office stipend
• Wellness at Rula program

Tagged as: Data Analysis, Forecasting