Senior Director, Product Marketing, Go-to-Market and Adoption

About Salesforce

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About The Role

MuleSoft is looking for a Senior Director of Product Marketing, Go-to-Market & Adoption to own the full customer journey from pre-sale positioning and launch through post-sale adoption and expansion across our full portfolio: integration, API management, and Agent Fabric. This role spans both sides of the revenue motion: you’ll drive go-to-market strategy for new products and capabilities while building the lifecycle programs that accelerate time-to-value, deepen product adoption, and turn customers into long-term advocates and expansion revenue. You’ll report directly to the CMO and lead a team of 2–4 product marketers.

Key Responsibilities

MuleSoft and Agent Fabric Go-to-Market Strategy

• Own go-to-market strategy for key product launches and capability releases including messaging, sales plays, launch planning, and sales enablement across MuleSoft’s full portfolio including Agent Fabric
• Own lifecycle and adoption marketing strategy post-sale, partnering closely with Product, Customer Success, and Sales to drive usage and reduce churn risk
• Build and scale post-sale content, enablement, and campaign programs: onboarding journeys, in-product messaging, adoption playbooks, and expansion campaigns
• Define and track go-to-market and adoption KPIs (pipeline influence, activation, feature usage, time-to-value, expansion rate) and translate insights into marketing programs that move the needle
• Partner with Customer Marketing and Customer Success to identify adoption blockers and build targeted interventions webinars, certifications, communities, and success stories
• Lead segmentation strategy for existing customers, ensuring messaging evolves appropriately as customers mature from new users to power users to advocates
• Manage and develop a team of 2–4 product marketers, setting priorities and growing their careers
• Collaborate with the broader Product Marketing & Product Management organization to ensure tight consistency between pre-sale positioning and post-sale lifecycle messaging
• Represent the voice of the adopted customer in product and go-to-market planning
• Excellent written and verbal communication skills; able to translate technical capabilities into customer-facing value

Sales Enablement at Scale

• Build and run global enablement programs for the entire sales organization, ensuring every seller can confidently articulate the value of MuleSoft and Agent Fabric
• Partner with competitive product marketing to deliver enablement content, onboarding programs, field updates, competitive battlecards, and sales plays tailored by segment, industry, and buyer persona
• Partner closely with Sales leadership, Solution Engineering, Technical Architects, Security Architects, and Global Enablement Operations to establish a clear operating cadence with quarterly reviews and measurable KPIs
• Create a repeatable enablement engine that scales globally and adapts to evolving competitive dynamics

Executive Communications & Leadership Engagement

• Partner with Product, Marketing, and Sales executives on key sales plays & messaging, QBRs, and strategic leadership communications
• Serve as a trusted voice for the MuleSoft go-to-market in senior-level forums and customer executive briefings
• Collaborate cross-functionally with product marketing peers, Product Management organization, Sales Strategy, Sales Programs, and Enablement Operations to ensure consistent and aligned global execution

Team Leadership & People Management

• Lead, coach, and develop a high-performing go-to-market product marketing team
• Hire, onboard, and foster top talent; build clear career paths, development plans, and succession frameworks
• Foster a culture of clarity, speed, accountability, and inclusion—setting operating rhythms, goals, and regular review cadences
• Scale team impacts through clear ownership, streamlined processes, and strong cross-functional partnerships

What You’ll Bring

• 12+ years of product marketing experience in enterprise software, with deep domain fluency in integration, API management, or agentic AI you can go toe-to-toe with product, engineering, and customers on the technology
• Proven go-to-market leadership: you’ve owned end-to-end launches, built positioning & sales plays from scratch, and can point to pipeline and revenue outcomes you influenced
• Adoption and lifecycle marketing experience: you’ve moved customers from signed to activated to expanded and built the programs to prove it
• Exceptional people leadership: you’ve grown high-performing product marketing teams, set priorities under ambiguity, and can architect a motion from zero
• Executive presence and cross-functional range: equally comfortable presenting to the C-suite, influencing Product, Sales and Customer Success and representing marketing in high-stakes conversations
• Sharp communicator who can distill complex technical capabilities into compelling customer-facing narratives, backed by data fluency and a KPI-driven approach to program decisions