Director, Go-To-Market (GTM) Strategy – Americas

We are seeking a Director, Go-To-Market (GTM) Strategy – Americas to shape, operationalize, and continuously improve the go-to-market strategy for SAP’s Americas business.

Requirements

• Define and refine the Americas GTM strategy across segments, industries, solution areas, and routes-to-market.
• Translate strategic priorities into an annual and in-year GTM portfolio with clear objectives, owners, milestones, and success metrics.
• Analyze and design growth initiatives for individual stakeholders as well as broader regional businesses
• Provide data & statistical analysis across business priorities to frame initiatives & investment strategy
• Lead the annual and intra-year GTM planning cycle for the Americas, including prioritization, investment framing, and execution design.
• Design and evolve the operating model and management cadences that connect strategy to execution, including business reviews, pipeline reviews, and initiative governance.
• Partner with Finance, Revenue Operations, Transformation and business stakeholders to connect GTM priorities to growth goals, productivity assumptions, and resource allocation.
• Serve as a strategic partner to senior stakeholders across CVG, Marketing, Solution Areas, Finance, and Strategy & Operations.
• Collaborate with global stakeholders in Strategy & Operations to influence global priorities on behalf of the Region and also execute global programs within the Region.
• Facilitate alignment on GTM plays, demand motions, coverage approaches, and execution priorities across the Americas region.
• Drive structured decision-making across competing priorities while maintaining focus on revenue growth, productivity, and customer impact.
• Support the launch and execution of major GTM initiatives, ensuring plans are actionable, measurable, and embedded in field rhythms.
• Establish KPIs, dashboards, and review mechanisms to monitor performance, identify gaps, and recommend course corrections.
• Use data, market feedback, and stakeholder input to continuously improve GTM effectiveness throughout the year.
• Help simplify and improve how the Americas business plans and executes GTM priorities in conjunction with the Transformation team.
• Lead or support strategic initiatives that improve clarity, consistency, and accountability across the commercial organization.
• Drive change management, stakeholder communication, and cross-functional adoption for key GTM transformations.

Benefits

• Constant learning
• Skill growth
• Great benefits

Tagged as: Change Management, Clari, Pipeline Management