Role Overview
The Lead Generation Marketing Manager will be part of the Marketing Strategy lane within the enterprise Marketing team, MCCE, responsible for developing and executing strategies that generate qualified leads and support SCA Health’s growth priorities.
What You Will Do
Develop and execute integrated lead generation strategies, partner with stakeholders to define target audiences, and manage the full lead generation lifecycle.
Why It Might Be a Fit
This role requires strong strategic and hands-on experience developing lead generation programs, ability to translate growth objectives into clear audience and channel strategies, and strong critical thinking and problem-solving skills.
Requirements
- Bachelor’s degree in Marketing, Communications, Business, or a related discipline
- Five or more years of experience in demand generation, growth marketing, acquisition marketing, digital marketing, or a related discipline
- Demonstrated experience developing and executing lead generation strategies with measurable results
- Demonstrated experience planning, managing, and optimizing paid media campaigns
- Experience building, testing, and deploying email campaigns through Salesforce and Marketo
- Experience with audience segmentation, marketing automation, lead nurturing, landing pages, and conversion optimization
- Experience measuring campaign performance using metrics such as cost per lead, cost per conversion, conversion rate, lead quality, pipeline contribution, and return on investment
- Strong knowledge of digital advertising platforms, campaign analytics, and multi-channel reporting
- Strong project management, communication, and stakeholder-management skills
- Proficiency in Microsoft Office
Benefits
- Medical, dental, and vision coverage
- 401k plan with company match
- Paid time off
- Life and disability insurance
- More
To apply for this job please visit careers-scasurgery.icims.com.
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