Director Demand Generation & ABM, Integrated Marketing Strategy

Role Overview

The Director, Integrated Marketing Strategy & ABM leads the development and execution of integrated marketing campaigns to drive pipeline growth, executive engagement, and strategic account penetration. This role partners closely with sales, business development, product/service line leaders, creative, communications, digital, and analytics teams to design and execute multi-channel campaigns focused on priority industries, buyer personas, and target accounts.

What You Will Do

Leads integrated marketing campaigns spanning awareness, engagement, activation, and sales enablement. Develops campaign strategies coordinating digital, events, content, nurture, webinar, ABM, and sales outreach tactics. Designs and executes account-based marketing programs aligned to target industries, buyer personas, and organizational priorities.

Why It Might Be a Fit

The ideal candidate will have 8-12 years of B2B marketing experience, with a strong background in integrated marketing, demand generation, and account-based marketing (ABM). They will have demonstrated success developing, executing, and optimizing integrated, multi-channel campaigns that drive pipeline growth and measurable business outcomes.

Requirements

• Bachelor’s degree in marketing, business, or a related field
• 8-12 years of B2B marketing experience
• Strong background in integrated marketing, demand generation, and account-based marketing (ABM)
• Demonstrated success developing, executing, and optimizing integrated, multi-channel campaigns
• Proven experience partnering with sales leadership, business development, and executive stakeholders
• Strong analytical skills with the ability to interpret data and drive performance optimization
• Excellent communication, presentation, and executive presence skills
• Strong organizational and project management skills
• Ability to collaborate across cross-functional teams and align stakeholders

Benefits

• Medical
• Dental
• Vision
• 401k and matching
• PTO
• Disability and life insurance
• Employee assistance
• Flexible spending or health savings account
• Other additional voluntary benefits

Tagged as: Account-Based Marketing