Global Head of Product Marketing PLG

Role Overview

This product marketing leadership role shapes how Semrush positions, packages, launches, activates, retains, and grows its self-serve customer base. The role is measured on the work’s contribution to net-new and expansion ARR.

What You Will Do

You will own the positioning and launch narrative outright and co-own lifecycle KPIs with Product and Marketing. You will lead a distributed team of Product Marketing Managers and keep Product, Marketing, Sales, and Customer Success aligned on shared priorities and metrics.

Why It Might Be a Fit

The ideal candidate has 8+ years in product marketing, including 3+ leading PMM teams at a PLG or hybrid PLG/sales-assist SaaS company. They should have a record of setting positioning and running pricing and packaging work, and experience building KPIs with Data Science, Finance, and Analytics.

Requirements

• 8+ years in product marketing
• 3+ years leading PMM teams at a PLG or hybrid PLG/sales-assist SaaS company
• Fluency in funnel and lifecycle metrics and experimentation
• Experience building KPIs with Data Science, Finance, and Analytics
• Experience leading distributed teams
• Strong executive communication
• Hands-on with AI in your own workflow

Benefits

• Unlimited PTO
• Hobby & team building budget allowance
• Employee Support Program
• Loss of family member financial aid
• Employee Resource Groups