Product Marketing Manager (AGS)

Role Overview

The Product Marketing Manager (AGS) acts as the primary business-side owner and point of contact for AGS digital needs and initiatives. The role is responsible for continuously developing and improving the AGS digital presence and customer journeys.

What You Will Do

Key responsibilities include acting as the primary point of contact and business owner for AGS digital initiatives, maintaining continuous oversight of the AGS website, and identifying opportunities to improve how AGS products and services are presented digitally.

Why It Might Be a Fit

The ideal candidate will have experience in Product Marketing, Digital Marketing, or a comparable role, and strong understanding of digital customer journeys, websites, content, conversion, and customer-facing digital experiences.

Requirements

• Experience in Product Marketing, Digital Marketing, Digital Product, Web Management, or a comparable role combining business, marketing, and digital responsibilities.
• Strong understanding of digital customer journeys, websites, content, conversion, and customer-facing digital experiences.
• Ability to translate business and marketing needs into clear, structured requirements for Product, UX/UI, and Development teams.
• Strong stakeholder management and coordination skills.
• Experience working with websites, CMS platforms, digital campaigns, landing pages, and content management.
• Good understanding of UX/UI principles and ability to identify friction or improvement opportunities within customer journeys.
• Commercial awareness and ability to understand how digital experiences support marketing, sales, event attendance, and revenue objectives.
• Ability to manage multiple initiatives, deadlines, dependencies, and stakeholders simultaneously.
• Strong attention to detail, particularly around content, customer journeys, and digital execution.
• Strong ownership mindset with the ability to proactively follow initiatives through from business request to implementation.
• Ability to work effectively across Marketing, Sales, Product, Development, UX/UI, Operations, and Events.

Benefits

• Build something from the ground up – Join an early-stage technology business and play a key role in shaping its commercial growth.
• Make a visible impact – Your work will directly contribute to developing new markets, winning major clients and building a new commercial function.
• Grow with us – Be part of SiGMA’s global expansion and make your mark.
• Free iGaming Academy access – Learn the ins and outs of the industry with access to courses.
• Travel perks – Visit our international offices and attend industry events worldwide.
• Performance rewards – High performers are recognized and fast-tracked with annual reviews and bi-yearly performance check-ins. (T&Cs apply)