Marketing Manager

Hybrid Full TimeMichigan, United StatesSika U

Role Overview

The Marketing Manager is responsible for leading marketing planning, coordination, and activation across the Automotive & Industry business in the United States. This role drives alignment between Global Marketing, Product Management, Sales, Distribution partners, and Digital Operations to ensure marketing initiatives support strategic business priorities, accelerate growth opportunities, and strengthen market leadership.

What You Will Do

The position serves as the central point of coordination for marketing communication strategy execution, campaign activation, content deployment, and performance measurement. By leveraging global resources, scaling best practices, and optimizing marketing investments, the Marketing Manager ensures efficient execution and measurable business impact across customer segments and channels.

Why It Might Be a Fit

The ideal candidate will have a proven track record developing and executing integrated marketing, demand generation, customer activation, product launch, and growth strategies. They will have strong cross-functional leadership experience partnering with Sales, Product Management, Channel Management, and business leaders in global/matrixed environments.

Requirements

  • Bachelor’s degree in Marketing, Business, Communications, or related field
  • 7+ years of progressive B2B marketing experience, preferably in automotive, industrial, manufacturing, construction, chemicals, or related technical industries
  • Experience using project management tools, such as Trello, Jira, Asana, Workfront, or other similar platforms
  • Proven track record developing and executing integrated marketing, demand generation, customer activation, product launch, and growth strategies
  • Strong cross-functional leadership experience partnering with Sales, Product Management, Channel Management, and business leaders in global/matrixed environments
  • Experience managing marketing budgets, agencies, resources, and multiple priorities
  • Strong digital marketing, CRM, marketing automation, analytics, and campaign optimization skills; experience with Salesforce, HubSpot, Adobe Marketo Engage, Pardot, or similar platforms preferred
  • Data-driven, strategic, customer-focused thinker with strong communication, project management, analytical, and problem-solving skills
  • Ability to influence without direct authority and translate business objectives into measurable marketing outcomes
  • Experience with product commercialization, distribution channels, specification-driven selling, or technical B2B markets preferred

Benefits

  • 401K with generous company match
  • Bonuses
  • Medical, Dental, and Vision Benefits
  • Paid Parental Leave
  • Life Insurance
  • Disability Insurance
  • Paid Time Off, Paid Holidays
  • Floating Holidays + Paid Volunteer Time
  • Wellness/Fitness Reimbursements
  • Education Assistance
  • Professional Development Opportunities
  • Employee Referral Program & More!

To apply for this job please visit jobs.smartrecruiters.com.


You can apply to this job and others using your online resume. Click the link below to submit your online resume and email your application to this employer.

Tired of manual job applications?

JobCopilot auto-applies to thousands of RevOps and GTM roles on your behalf — so you can focus on interviews, not applications.

RevOps Careers Favicon

Get the latest RevOps jobs every Monday.

No noise. Just the best GTM roles, curated weekly.

We don’t spam! Read our privacy policy for more info.

Applying for this role?

Tailor your resume to this exact role — hiring managers notice the difference.

Latest articles on the blog

RECRUITERS!

Reduce the risk of your recruitment process (applicant quality, long and inefficient process) by selecting from a relevant pool of candidates.

POST A NEW JOB NOW!