Director, Lifecycle Marketing

Role Overview

The Director of Lifecycle Marketing will lead the strategy, development, and execution of customer engagement and retention programs across Sila Services’ growing family of brands. This is an exciting opportunity for someone who loves building strategy and executing it.

What You Will Do

Develop and implement a consistent customer journey across our brands, build and execute email, SMS, and other customer communication campaigns, and partner with sales and operations teams to improve lead follow-up and customer engagement.

Why It Might Be a Fit

We’re looking for a builder, not just a strategist, who has personally developed marketing automation workflows, understands how to turn customer data into actionable campaigns, and can demonstrate measurable business results.

Requirements

• 10+ years of experience in lifecycle marketing, CRM marketing, marketing operations, or marketing automation
• At least 3 years of leadership experience
• Strong hands-on experience building and managing marketing automation workflows and campaigns
• Proven success developing email, SMS, and other customer engagement campaigns that drive measurable revenue
• Experience mapping customer journeys and improving conversion, retention, and engagement
• Ability to develop scalable marketing programs across multiple locations, brands, or business units
• Strong analytical skills with experience tracking campaign performance, customer lifetime value, and revenue attribution
• Experience with customer segmentation, personalization, and automated campaign triggers
• Excellent communication and collaboration skills, with the ability to influence teams across multiple business units

Benefits

• Competitive compensation
• Comprehensive medical, dental, and vision benefits
• 401(k) retirement plan
• Paid time off and holidays
• Professional development and career growth opportunities
• A collaborative, people-first culture

Tagged as: Data Analysis