Manager, Customer Lifecycle Marketing

Role Overview

As the Manager – Customer Lifecycle Marketing, you will drive customer cross-sell and lifecycle marketing for Regional Travel Products, helping customers meet their end-to-end travel needs while increasing customer lifetime value and incremental spending.

What You Will Do

Segment target audiences, design communication flows, develop customer engagement journeys, leverage data analytics, and manage marketing campaigns to ensure a seamless customer experience.

Why It Might Be a Fit

This role requires a strong analytical skill with a keen interest in travel and/or lifestyle products, creative thinking, and the ability to stay sensitive to emerging market trends and solutions.

Requirements

• Degree in Marketing or Business Management
• Minimum 5 years of experience in CRM or retention marketing within a SaaS or digital environment
• Good knowledge of CRM systems
• Experience using analytics and BI tools
• Proficient in Microsoft Excel and PowerPoint
• Good knowledge of marketing campaign initiatives, end-to-end process management and execution
• Strong analytical skills with a keen interest in travel and/or lifestyle products
• Able to think creatively and stay sensitive to emerging market trends and solutions
• Meticulous, proactive in learning and able to work independently
• Effective communication and people engagement skills
• Knowledge and experience within the B2C Travel segment

Benefits

• Dental insurance
• Vision insurance

Tagged as: Data Analysis, Excel