Sales Director

Role Overview

The Sales Director is responsible for developing and executing a comprehensive sales strategy to drive volume, market share, and profitability within an assigned territory or channel. This role leads a team of Leaders and Account Managers, providing strategic guidance, coaching, and performance oversight.

What You Will Do

Translate company sales initiatives into actionable territory-level plans, drive sales performance by developing and executing sales strategies, and lead execution of pricing strategies, promotional programming, and new product launches across retail channels.

Why It Might Be a Fit

The Sales Director plays a vital role in aligning frontline execution with company goals, ensuring distribution growth, adherence to product freshness standards, and in-store excellence while fostering a culture of accountability, ownership, and team development.

Requirements

• 5+ years of progressive sales leadership experience in the beverage or CPG industry
• Strong background in territory management, account development, and team leadership
• Proven track record of driving distribution, growing market share, and leading field sales teams
• Experience with pricing strategy, promotional execution, and category management
• Proficient in Microsoft Office (Excel, Word, Outlook, PowerPoint); experience with CRM, VIP/Encompass, and EDI platforms preferred

Benefits

• Comprehensive medical and prescription drug coverage
• Dental and vision plans
• Tax-saving Flexible Spending Accounts
• Disability coverage
• Life insurance plans
• 401(k) plan
• Tuition assistance
• Wellness program
• Parental leave
• Vacation accrual
• Paid sick leave