Digital Marketing Manager

Role Overview

The Digital Marketing Manager will deliver website enhancements, support paid advertising, and improve visibility across traditional and AI-powered search. They will work with the Director of Digital to translate agreed priorities into measurable improvements in engagement, conversion, lead generation, and commercial impact.

What You Will Do

The Digital Marketing Manager will be responsible for translating the digital strategy and website roadmap into prioritized enhancements, coordinating requirements, quality assurance, launch, and optimization against agreed KPIs. They will also optimize priority journeys, pages, forms, and conversion points through performance analysis, customer insight, A/B testing, and structured experimentation.

Why It Might Be a Fit

The ideal candidate will have 5+ years of experience in digital marketing, website optimization, conversion optimization, and paid advertising. They will have a strong understanding of SEO, GEO, and AIO, including content, structured data, and authority signals across traditional and generative search.

Requirements

• 5+ years of experience in digital marketing, website optimization, conversion optimization, and paid advertising
• Strong understanding of SEO, GEO, and AIO, including content, structured data, and authority signals across traditional and generative search
• Experience with Adobe Analytics and Adobe Journey Analytics, experimentation tools, tag management, and SEO or AI-search visibility platforms
• Experience with Adobe Experience Manager, Workfront, marketing automation, or CRM platforms
• Relevant paid media, analytics, SEO, or CRO certifications

Benefits

• Health & Wellness: Health care coverage designed for the mind and body
• Flexible Downtime: Generous time off helps keep you energized for your time on
• Continuous Learning: Access a wealth of resources to grow your career and learn valuable new skills
• Invest in Your Future: Secure your financial future through competitive pay, retirement planning, a continuing education program with a company-matched student loan contribution, and financial wellness programs
• Family Friendly Perks: It’s not just about you. S&P Global has perks for your partners and little ones, too, with some best-in class benefits for families
• Beyond the Basics: From retail discounts to referral incentive awards—small perks can make a big difference