Manager, Performance Marketing and Martech

Role Overview

The Manager, Performance Marketing and Martech will lead integrated digital, performance marketing, and MarTech strategies to strengthen brand equity, differentiate the Bank’s card propositions, and accelerate new-to-bank and card acquisition.

What You Will Do

The role involves translating business priorities and customer insights into measurable, compliant, and cost-effective marketing programs, leveraging data, media, creative optimization, and the Bank’s marketing technology stack.

Why It Might Be a Fit

The ideal candidate will be motivated by delivering high-quality operational outcomes while ensuring compliance with regulatory requirements and internal policies, and will thrive in a fast-paced, results-oriented environment that requires problem-solving, critical thinking, and effective decision-making.

Requirements

• Adobe Analytics
• Appsflyer
• Campaign Manager 360
• 6+ years of experience in MarTech / AdTech / Campaign Personalization / Financial industry
• Experience in implementing MarTech platforms to work well within a stack, advocating usage, and creating value out of use cases
• Experience managing stakeholders across cross-functional and cross-region teams
• Accountability, ability to manage ambiguity, and ability to lead, not necessarily with authority
• Strong communication skills (verbal, written, visual) and influencing skills
• Chinese and English language proficiency

Benefits

• Competitive salary
• Benefits to support mental, physical, financial, and social wellbeing
• Core bank funding for retirement savings, medical and life insurance
• Flexible working options
• Proactive wellbeing support through Unmind
• Continuous learning culture
• Access to physical, virtual, and digital learning