Senior Brand Manager, U.S. Roasteries

Role Overview

As a Senior Brand Manager supporting the Roastery business, you will lead the integrated brand, customer experience, and category agenda across the U.S. Roasteries. This role is responsible for bringing the Starbucks Roastery brand to life through coffee, merchandise, food and beverage innovation, digital storytelling, events and experiences, partnerships, and customer-facing marketing initiatives that drive engagement, business performance, and brand affinity.

What You Will Do

Lead the U.S. Roastery brand and customer experience agenda, develop and oversee annual and seasonal plans, lead and develop a high-performing team, bring campaigns and experiences to life, drive operational excellence, leverage insights to improve performance, build strategic partnerships, and manage business and brand performance.

Why It Might Be a Fit

We are looking for candidates who are passionate about brand building and creating memorable customer experiences, strong people leaders who develop talent and build high-performing teams, skilled at translating vision into action and execution, effective at influencing and collaborating across a highly matrixed organization, commercially minded and data-informed in decision making, and adaptable leaders who thrive in fast-paced, evolving environments.

Requirements

• 8+ years of experience in brand management, category management, customer experience, marketing, hospitality, retail, consumer packaged goods, or related fields
• Experience leading integrated marketing, customer experience, category, or commercial functions
• Demonstrated success leading and developing high-performing teams
• Experience bringing campaigns, product launches, events, and customer-facing initiatives from concept through execution
• Strong understanding of brand management, customer engagement, category management, and commercial planning
• Experience developing integrated business plans, managing budgets, and leading complex cross-functional initiatives
• Strong analytical, communication, presentation, and stakeholder management skills
• Proven ability to influence across functions and drive alignment in a matrixed organization

Benefits

• Medical, dental, vision, basic and supplemental life insurance
• Short-term and long-term disability
• Paid parental leave
• Family expansion reimbursement
• Paid vacation
• Sick time
• Eight paid holidays
• Two personal days per year
• 401(k) retirement plan with employer match
• Discounted company stock program (S.I.P.)
• Starbucks equity program (Bean Stock)
• Incentivized emergency savings
• Financial well-being tools
• 100% upfront tuition coverage for a first-time bachelor’s degree through Arizona State University’s online program
• Student loan management resources
• Backup care
• DACA reimbursement