Digital Marketing Specialist – Agent Marketing

Role Overview

State Farm is seeking a results-driven Digital Marketing Specialist to join its Agent Marketing Digital and Social Programs team. The role will focus on Paid Search and Search Engine Optimization (SEO) to drive measurable business results.

What You Will Do

The ideal candidate will develop and manage agent-level Paid Search strategies, monitor campaign performance, and partner with agency teams to optimize and execute campaigns.

Why It Might Be a Fit

The successful candidate will have strong Paid Search and SEO expertise, a strategic mindset, and excellent communication skills. They will be able to work independently while collaborating effectively across a cross-functional, matrixed organization.

Requirements

• Bachelor’s degree required
• 3+ years of professional experience in digital marketing, digital media, Paid Search, SEO, or performance marketing
• Demonstrated Paid Search expertise, including campaign strategy, setup, keyword strategy, bidding, budgeting, pacing, testing, optimization, and performance analysis
• Experience with major search advertising platforms such as Google Ads and Microsoft Advertising
• Strong understanding of SEO, including technical SEO, local search, keyword strategy, on-page optimization, content considerations, organic performance measurement, and search engine best practices
• Strong understanding of digital performance metrics and the ability to diagnose performance issues and recommend appropriate actions
• Experience developing structured testing strategies and using results to inform optimization and future investment decisions
• Highly analytical with the ability to translate large or complex performance datasets into clear insights and recommendations
• Experience managing media budgets and evaluating investment efficiency and business outcomes
• Strong vendor and agency management experience, with the ability to challenge recommendations, provide strategic direction, and hold partners accountable for results

Benefits

• Competitive pay
• Annual raise and bonus
• Robust health and wellbeing programs
• Healthcare premium paid by State Farm
• Multiple healthcare plan options
• Vision, dental, and telemedicine coverage
• Mental health professionals
• Educational benefits
• Tuition assistance programs
• Employee resource groups
• Mentoring
• Fertility/IVF/adoption assistance
• College coaching
• National discount programs
• Interactive monthly financial workshops
• Free financial coaching
• 401(k) plan with company contributions of up to 7% of your salary
• Paid Time Off
• Annual Merit Increase
• Tuition Reimbursement
• Health Initiatives