Sales Director / Sales Manager

Role Overview

The Sales Director / Sales Manager is responsible for leading, developing, and managing the state’s sales organization while driving revenue growth, account penetration, retail execution, and operational discipline across the market. This role owns territory strategy, team performance, top-account growth, field execution, AR management, forecasting, promotional execution, and cross-functional alignment with Marketing, Field Marketing, Sales Ops, and Production.

What You Will Do

The Sales Director / Sales Manager will build and maintain a full market map, identify distribution gaps and high-value new account targets, develop data-driven territory plans, and own strategy for the state’s top accounts. They will also ride in the field with sales team, conduct weekly 1:1s, train sales team, enforce accountability around KPIs, and lead structured weekly sales meetings.

Why It Might Be a Fit

The ideal candidate is a leader who thinks clearly, moves quickly, and executes decisively. They should take ownership, not shortcuts or excuses, and elevate talent and enforce high standards. The candidate should also stay close to the field and the customer, and bring consistency, professionalism, and energy daily.

Requirements

• 5+ years of sales leadership experience in cannabis (preferred), will consider CPG
• Proven ability to coach, develop, and hold teams accountable
• Strong analytical, planning, and forecasting skills
• Ability to operate in a fast-moving, high-growth environment
• Excellent communication and cross-functional collaboration skills
• Valid driver’s license and ability to travel statewide

Benefits

• Paid Vacation Time
• Paid Sick Leave
• Paid Holidays
• Parental Leave
• Health Insurance
• Dental Insurance
• Vision Insurance
• Employee Assistance Program
• 401k with generous employer match
• Life Insurance
• Employee discounts on products and services

Tagged as: Data Analysis, Forecasting