GTM Marketing Manager

Role Overview

The Go-to-Market Marketing Manager will own the go-to-market plan for new products moving through Sundays’ pipeline, from pricing and packaging through positioning and promotional launch. This role functions similarly to a CPG brand manager, without full P&L responsibility. The team needs a dedicated owner for go-to-market execution and the integrated campaigns that surround it.

What You Will Do

Own the go-to-market plan for new product launches, define launch tiers, plan the new customer and active subscriber motions, define pricing and packaging recommendations, write merchandising and promotional inputs, and coordinate launch and campaign timelines.

Why It Might Be a Fit

The ideal candidate has 5+ years of experience in brand management, product marketing, or go-to-market roles, ideally in CPG or DTC. They have proven experience leading product launches end-to-end, including pricing and packaging decisions, and experience launching on a subscription commerce stack.

Requirements

• 5+ years of experience in brand management, product marketing, or go-to-market roles, ideally in CPG or DTC
• proven experience leading product launches end-to-end, including pricing and packaging decisions
• experience launching on a subscription commerce stack, including the eCommerce surfaces a launch runs on
• experience writing merchandising and promotional inputs for design and product teams
• experience planning and executing integrated campaigns across paid, email/CRM, organic social, and content
• working understanding of unit economics and pricing frameworks
• ability to work cross-functionally across Digital Product & Engineering, Analytics, R&D, Supply Chain, and Creative without formal authority over those teams
• ability to manage multiple concurrent launches and campaigns in a fast-paced, remote environment, with strong written communication for briefs, launch plans, and cross-functional updates

Benefits

• Dental insurance
• Vision insurance
• Paid holidays
• Remote work flexibility

Tagged as: Financial Modeling, Pipeline Management