Marketing Director, Brand Management

Role Overview

The Marketing Director, Brand Management is responsible for leading the strategic direction, growth and profitability for a portfolio of brands within the company’s broader brand ecosystem.

What You Will Do

Develop and implement brand and business strategies for the product portfolio, own financial responsibility for the brand portfolio, lead brand positioning and marketing activation, and build and lead a high-performing team of professionals.

Why It Might Be a Fit

The ideal candidate will have a passion for innovation and building brands with cultural relevance, excellent communication and storytelling skills, and demonstrated leadership capabilities.

Requirements

• Bachelor’s degree in Marketing, Business Administration or related field
• 10+ years of progressive brand management or general management experience in consumer packaged goods
• Proven success in managing large-scale brands and scaling emerging brands
• Experience leading cross-functional teams and managing P&L
• Strong familiarity with convenience store and mass merch retail, digital commerce, and omnichannel strategies
• Expertise in consumer insights, brand positioning, and integrated marketing communications
• Strong understanding of innovation lifecycle management, from concept to commercialization
• Excellent communication and storytelling skills, with the ability to translate data into compelling narratives for executive audiences
• Exceptional leadership, team development, and communication skills

Benefits

• Base salary and bonus program
• Medical, dental, vision, life insurance
• Generous 401(k) Plan
• Defined Contribution Plan
• Paid vacation and paid holidays
• Tuition reimbursement