Senior Manager, Global Brand Marketing

Role Overview

The Senior Manager, Global Brand Marketing will play a key role in shaping and bringing to life Coach’s global brand campaigns and platforms, helping strengthen the brand’s cultural relevance, deepen emotional connections with consumers, and drive long-term brand equity.

What You Will Do

This individual will help translate emerging consumer behaviors and cultural shifts into compelling brand strategies, breakthrough creative ideas, and integrated campaigns that resonate with the next generation of consumers.

Why It Might Be a Fit

The accomplished individual will possess 7–10 years of experience in global brand marketing, brand strategy, integrated marketing, campaign development, or strategic planning, with a strong understanding of Gen Z and evolving consumer behaviors.

Requirements

• 7–10 years of experience in global brand marketing, brand strategy, integrated marketing, campaign development, or strategic planning
• Demonstrated experience contributing to global brand strategies and developing integrated marketing campaigns
• Experience working across international markets, with meaningful exposure to Asia and an understanding of regional consumer behaviors and cultural nuances
• Proven track record of managing integrated campaigns from strategic development through execution, delivering measurable brand and business impact
• Strong strategic thinking and creative judgment, with the ability to synthesize complex information, uncover compelling consumer insights, and translate them into clear strategies, actionable recommendations, and breakthrough creative opportunities

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• 401 (K)
• Paid Paternity and Maternity leave
• Commuter Benefits
• Disability insurance
• Tuition assistance