Growth & GTM Engineer

Role Overview

The Growth & GTM Engineer will own the full journey from defining the ideal customer to tracking the numbers and pushing for results. They will control the budget, track the numbers closely, and push harder on whatever is working.

What You Will Do

The engineer will define the ideal customer profile, craft positioning and messaging, select the right channel mix, lead launches, and partner with design, product, and sales to keep the story consistent across every touchpoint.

Why It Might Be a Fit

The role requires a strong understanding of funnels, audience segmentation, and retargeting, as well as experience with AI tools for copywriting and creative. The engineer will have autonomy from day one and will work daily with product, sales, and design.

Requirements

• 1.5+ years in digital or performance marketing
• Hands-on experience running and scaling Meta Ads
• Experience with at least one other platform (Google, LinkedIn, or similar)
• Exposure to GTM work such as positioning, segmentation, or product launches
• Comfort owning a budget and being accountable for outcomes
• Strong understanding of funnels, audience segmentation, and retargeting
• Working knowledge of GA4 and a CRM or marketing automation tool
• Familiarity with AI tools for copywriting and creative
• Solid Google Sheets or Excel skills
• Clear communication and sharp analytical thinking
• A bias for action and enthusiasm for building from zero