Marketing Lead – East

Role Overview

The Marketing Lead is the primary strategic partner to the Regional Marketing Director (RMD) and drives marketing execution across the full ecosystem of centralized capabilities. This role translates strategy into integrated campaign plans, owns the campaign calendar, and is the day-to-day marketing contact for station leadership across the portfolio.

What You Will Do

Develop campaign briefs, lead campaign development and execution, coordinate across Production, Paid, Social, CRM, Lifecycle and other centralized capabilities, and drive clarity and prioritization across a complex portfolio of concurrent campaigns.

Why It Might Be a Fit

This role requires a proven ability to lead integrated campaigns across multiple markets, channels, and stakeholder groups simultaneously, and to model campaign management discipline, strategic thinking, and stakeholder communications.

Requirements

• 5–7 years in marketing, integrated campaign management or brand strategy
• Proven ability to lead integrated campaigns across multiple markets, channels, and stakeholder groups simultaneously
• Outstanding written and verbal communications skills
• Strong command of campaign planning, prioritization, and project management
• Demonstrated ability to coordinate across paid media, social, CRM, content, and other marketing channels toward shared campaign outcomes
• Familiarity with audience research, ratings, digital analytics, and performance measurement in a media or broadcast context
• Comfortable operating in a 24/7 news-driven environment with fast-moving priorities, breaking news demands, and tight timelines
• Bachelor’s degree in marketing, communications, journalism, or a related field, or equivalent professional experience

Benefits

• Comprehensive benefits designed to safeguard the physical, mental, and financial health of employees and their families
• Two medical plan options through Blue Cross Blue Shield of Texas
• Dental and eye care coverage
• Fertility, surrogacy, and adoption assistance
• Disability and life insurance
• 401(k) program with a 100% match from the company
• Nine free virtual doctor’s appointments with a physician through Teladoc
• 12 free annual therapy sessions with a licensed clinician through Spring Health
• Paid Time Off (PTO) benefit
• Nine paid holidays per year

Tagged as: Clari, Project Management