Product Marketing Engineer

Role Overview

The Product Marketing Engineer is responsible for developing business plans, marketing strategy, and forecasts for assigned product lines. The role involves maintaining current status of customer requirements, identifying marketing opportunities, and collaborating with cross-functional teams.

What You Will Do

Responsibilities include driving growth, maintaining relationships with top-tier customers, developing product positioning, and executing marketing activities during the life cycle of a new product.

Why It Might Be a Fit

The role requires a collaborative and innovative mindset, with a focus on personal growth and technological breakthroughs. The company offers comprehensive benefits and a culture of collaboration.

Requirements

• Drive DINs to DWINs to grow NR while maintaining profitability
• Maintain close relationships with top tier one customers and the respective account managers to understand opportunities
• Develop product positioning and messaging that differentiates the products in the market
• Plan, manage and execute all marketing activities during the life cycle of a new product
• Review competitive landscape and building strategies to address gaps
• Interface with customers and TI field sales/applications to support DINs
• Follow up weekly and monthly on opportunities
• Collaborate and communicate the product strategies effectively to cross functional teams

Benefits

• Comprehensive benefits designed to support your total well-being at work and in life
• Competitive compensation
• Extensive health coverage and wellness programs