Senior Go-to-market (GTM) Marketing Manager, Application Security
Location: California, United States of America (Remote or hybrid role in California, Texas, or US)
Thales people architect identity management and data protection solutions at the heart of digital security. Business and governments rely on us to bring trust to the billions of digital interactions they have with people. Our technologies and services help banks exchange funds, people cross borders, energy become smarter and much more. More than 30,000 organizations already rely on us to verify the identities of people and things, grant access to digital services, analyze vast quantities of information and encrypt data to make the connected world more secure.
Position Summary
The Senior Go-to-Market Marketing Manager, Application Security – Americas is the marketing owner for the Application Security business across North America and Latin America. This person translates global portfolio strategy into a focused Americas growth plan, aligns cross-functional teams around shared priorities, and leads the regional marketing motions required to create, progress, and convert pipeline.
Key Areas of Responsibility
- GTM Strategic Planning and Execution
- Pipeline Planning and performance management
- Integrated demand creation and local activation
- Sales and Marketing alignment
- Sales, Channel and Customer activation
Basic Qualifications
- Bachelor’s or equivalent practical experience
- 5+ years of progressive B2B marketing experience spanning go-to-market, product marketing, regional or field marketing, demand generation or equivalent discipline
- Demonstrated experience in cybersecurity, application security, cloud security or another technically complex B2B SaaS market
- Proven ownership of a multi-quarter GTM plan tied to measurable pipeline, revenue, adoption or expansion outcomes
- Experience leading cross functional teams across sales, marketing and channel
- Hands-on experience building and executing integrated campaigns, ABM programs, webinars, events, partner plays and opportunity acceleration motions
- Ability to interpret pipeline and funnel data, establish meaningful KPIs, diagnose pipeline gaps and make investments and program decisions based on evidence
Preferred Qualifications
- Executive communication, facilitation, stakeholder management and influence skills in a global matrix organization
- Experience with Salesforce, marketing automation, intent and engagement platforms
- Bi-lingual English and Spanish
Physical Demands
Typical office environment
Special Position Requirements
Schedule: Core Business Hours Monday-Friday
Travel: Domestic or International travel up to 25%
Benefits
- Elective Health, Dental, Vision, FSA/HSA, Voluntary Life and AD&D, Whole Group Life w/LTC, Critical Illness, Hospital Indemnity, Accident Insurance, Legal Plan, Identity Theft, and Pet Insurance
- Retirement Savings Plan after 30 days of employment with a company contribution and a match, and with no vesting period
- Company paid holidays and Paid Time Off
- Company provided Life Insurance, AD&D, Disability, Employee Assistance Plan, and Well-being Program
Total Target Cash (TTC): $89,747.00 – $161,183.00 USD Annual
Thales is an Equal Opportunity Employer, including disability/veterans.
To apply for this job please visit www.linkedin.com.
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