Senior Manager, Media Operations France

Role Overview

The ideal candidate will play a critical part in ensuring Coca-Cola brands show up in the right places, at the right times, and with the right voice. This role blends marketing expertise, cross-functional partnership, and operational excellence in an environment where performance, measurement, and innovation matter more than ever.

What You Will Do

Translate operating unit connection strategies into integrated, efficient media plans that enable brand programs to outperform on key metrics. Collaborate closely with frontline marketing teams and area directors to align media activation priorities with brand objectives and competitive intelligence.

Why It Might Be a Fit

The ideal candidate brings deep experience in media strategy and activation, understands evolving digital landscapes, and leverages technology and measurement tools to optimize portfolio performance.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field; equivalent practical experience accepted.
• 8+ years’ experience in media planning, media strategy, and activation, with exposure to negotiation and performance analytics.
• Proven experience managing media agency relationships and activating across multiple channels including social and digital platforms.
• Deep understanding of changing media landscapes, including data-driven targeting and content personalization.
• Ability to manage and report large, complex budgets with precision and accountability.
• Fluency in French (required) and proficiency in English for cross-regional collaboration.
• Preference for candidates with prior agency or media vendor experience and those familiar with on-the-ground marketing practices.
• Strong collaboration skills, with success working in cross-functional, multi-market teams to deliver integrated plans.
• High digital fluency—comfort with analytics, planning tools, and emerging media technologies.
• Skilled at building alignment and influencing stakeholders through clarity and insight without formal authority.

Benefits

• Exposure to integrated marketing practices
• Opportunities to lead complex media projects
• Support for development through access to advanced measurement tools and performance methodologies
• A collaborative environment where global best practices meet local relevance