Senior Brand Manager, Growth

Role Overview

The Senior Brand Manager, Growth will lead demand creation across the ONE Bar and FULFIL brands, shaping their positioning, cultural relevance, innovation agenda, and go-to-market story.

What You Will Do

Own the brand foundations, positioning, and portfolio architecture for ONE Bar and FULFIL, build demand-generation programs, lead marketing workstreams, and co-create the innovation pipeline.

Why It Might Be a Fit

The ideal candidate will have 7+ years of relevant brand and growth marketing experience, a strong brand-building capability, and experience scaling a challenger or high-growth consumer brand.

Requirements

• 7+ years of relevant brand and growth marketing experience
• Demonstrated experience scaling a challenger or high-growth consumer brand
• Strong brand-building capability across insights, positioning, portfolio architecture, packaging, creative development, media strategy, and measurement
• Experience building demand through creators, community, partnerships, and earned attention
• Innovation experience from concept through launch, including retailer sell-in and stage-gate execution
• Working knowledge of P&L fundamentals, marketing ROI, and mix modeling
• Proven ability to lead agencies, influence senior stakeholders, and move cross-functional teams with clarity and pace

Benefits

• Competitive pay
• Comprehensive total rewards package
• Medical, dental, and vision coverage
• Wellness programs
• 401(k) with company match
• Paid time off
• Company holidays
• Flexible ways of working
• Career development programs
• Learning opportunities
• Internal mobility