Head of Product Marketing Communications, EUI GBM

Role Overview

The Head of Product Marketing Communications, EUI, is responsible for translating TikTok’s commercial priorities and product innovation into strategic marketing programmes that accelerate advertiser understanding, product adoption, and commercial growth in the region.

What You Will Do

The role involves leading integrated product marketing strategies, partnering with regional and global teams, and personally leading flagship marketing initiatives to drive measurable commercial outcomes.

Why It Might Be a Fit

The ideal candidate will have leadership experience in product marketing, B2B marketing, or commercial strategy, with strong commercial judgement, analytical ability, and strategic storytelling skills.

Requirements

• Leadership experience in product marketing, B2B marketing, commercial strategy or a closely related discipline
• Proven people leadership experience
• Strong commercial judgement and analytical ability
• Excellent strategic storytelling and communication skills
• Deep understanding of digital advertising and the advertiser ecosystem
• Demonstrated ability to lead across multiple markets and global stakeholders

Benefits

• Competitive salary
• Benefits package
• Opportunities for professional growth and development