Product Marketing Manager – Branding Products and Solutions – LATAM

Role Overview

The Product Marketing Manager (PMM) is a strategic role that leads go-to-market strategy and execution for TikTok’s advertising solutions with a market-first lens. The PMM partners closely with in-market Sales teams, priority clients, cross-functional stakeholders, and HQ Product and Product Marketing teams in a fast-paced, high-growth environment.

What You Will Do

Own Branding go-to-market strategy and adoption for TikTok’s advertising solutions, design and execute in-market activations and programs to accelerate product adoption and revenue growth, and identify opportunities to simplify, scale, and strengthen GTM execution across markets.

Why It Might Be a Fit

The ideal candidate brings experience in digital media and performance marketing, ideally within a product marketing or client solutions context, and has strong self-motivation, sharp prioritization, and the ability to translate data into actionable insights and opportunities.

Requirements

• Years of experience in Product Marketing within digital advertising or tech
• Data Acumen: Strong ability to translate data into insights, identify opportunities, and inform strategic decisions
• Prioritization: Proven ability to simplify, focus, and prioritize GTM efforts for maximum business impact
• Communication & Influence: Excellent storytelling, presentation, and stakeholder management skills; proficiency in English, Spanish, & Portuguese (both written & verbal)
• Cross-Functional Agility: Experience driving alignment across Sales, Product, Operations, and Strategy in complex, fast-moving environments
• Impact Mindset: Track record of delivering against ambitious performance goals
• Comfort with Ambiguity: Ease in navigating complexity and influencing Sales, XFN partners, HQ teams, and clients