Product Marketing Manager – Global Business Solutions – London

The Product Marketing Manager is a strategic role that drives go-to-market strategy and execution for TikTok’s advertising solutions with a vertical-first lens. The role requires experience in digital media and performance marketing, with a focus on product marketing or client solutions. Key responsibilities include go-to-market strategy, market and vertical expertise, cross-functional leadership, sales enablement and excellence, and insight, innovation and growth.

Requirements

• 4+ years of experience in product marketing or client solutions within digital advertising, tech, or media
• Strong ability to translate data into insights, identify opportunities, and inform strategic decisions
• Proven ability to simplify, focus, and prioritise GTM efforts for maximum business impact
• Excellent storytelling, presentation, and stakeholder management skills
• Experience driving alignment across Sales, Product, Operations, and Strategy in complex, fast-moving environments
• Track record of delivering against ambitious performance goals