Product Marketing Manager, Performance Products

Role Overview

The Product Marketing Manager, Performance Products will drive ad product growth by leading product strategy and go-to-market plans, and reflect key market insights and product feedback to global product teams to improve TikTok’s suite of ad products.

What You Will Do

Own product growth and adoption for specific TikTok ad products and/or measurement products in SEA, collaborate with sales teams, and partner with Sales leadership, Business Marketing, Global & Regional product marketing teams to set long-term objectives and develop go-to-market strategies.

Why It Might Be a Fit

The ideal candidate will have a track record of influencing cross-functional teams, a commercial and data-driven mindset, and experience conducting market research and analysis, building business cases to influence product management decisions.

Requirements

• 5 years of experience in product marketing, product strategy, digital advertising or relevant experience with a strong focus on brand marketing campaigns
• Track record of influencing cross-functional teams
• Ability to set priorities, problem solving, multi-task and work independently
• Flexible team player who thrives in a fast-paced, often ambiguous, environment
• Excellent communication and interpersonal skills
• A commercial and data-driven mindset with experience conducting market research and analysis, building business cases to influence product management decisions