Senior Manager – Lifecycle Marketing, North America

Role Overview

The Senior Manager, Lifecycle Marketing will lead the North America lifecycle and retention agenda, helping maximize long-term household engagement, repeat purchase, and customer lifetime value. This person will serve as the NA lifecycle expert and key link between Global Lifecycle and the North American organization, partnering across Marketing, CRM, Product, Data & Insights, E-commerce, Sales, Portfolio, and Customer Happiness to turn customer insight into action.

What You Will Do

Shape the NA Customer Lifecycle, Build and Scale Lifecycle Programs, Turn Data into Action, Test, Learn and Optimize, Measure What Matters.

Why It Might Be a Fit

7+ years of experience in lifecycle marketing, retention, CRM, or a related consumer marketing role. Proven ability to build, localize, and scale lifecycle programs that drive engagement, retention, repeat purchase, and revenue.

Requirements

• 7+ years of experience in lifecycle marketing, retention, CRM, or a related consumer marketing role
• Proven ability to build, localize, and scale lifecycle programs that drive engagement, retention, repeat purchase, and revenue
• Strong commercial mindset with the ability to connect customer behavior to broader business levers including product, pricing, promotions, portfolio, and customer experience
• Highly analytical, with the ability to translate complex customer and behavioral data into simple, actionable business recommendations
• Strong understanding of customer, financial, and business metrics including retention, churn, engagement, repeat purchase, and customer lifetime value
• Experience working with CRM and lifecycle platforms, ideally including Braze, and partnering closely with Product, App, Content, Data, and Analytics teams
• Demonstrated ability to structure problems, prioritize opportunities, build business cases, and drive initiatives through cross-functional teams
• Ability to balance strategy and execution, moving comfortably between high-level lifecycle planning and detailed program delivery
• Strong stakeholder management and influencing skills, particularly within global or multi-market organizations where ownership is distributed across global and local teams
• Experience with advanced analytics, predictive modeling, machine learning, or customer segmentation is a plus
• Bachelor’s degree in a relevant field; MBA is a plus

Benefits

• Dental insurance
• Vision insurance
• Health insurance
• Retirement plan
• Paid holidays
• Vacation time
• Flexible work schedule
• Remote work option