Senior Director, Brand Marketing

Role Overview

The Senior Director, Brand Marketing, will define and lead the enterprise Brand Marketing vision and strategy, with primary ownership of brand positioning, brand initiatives, cross-functional brand storytelling, off-site events, and strategic partnerships that build awareness, relevance, customer connection, and purchase intent.

What You Will Do

The Senior Director will drive integrated brand campaigns, storytelling, and launches across all channels, leveraging consumer, cultural, business, and merchandising insights to create differentiated brand experiences that strengthen the brand and inspire customer action.

Why It Might Be a Fit

The ideal candidate will have 10+ years of progressive experience in brand marketing, integrated marketing, experiential marketing, partnerships, or related leadership roles, including senior leadership responsibilities.

Requirements

• 10+ years of progressive experience in brand marketing, integrated marketing, experiential marketing, partnerships, or related leadership roles
• Proven ability to define enterprise brand strategy, lead transformational initiatives, and deliver outcomes that influence organizational growth and market differentiation
• Demonstrated success leading multiple functions, departments, or enterprise-wide programs with substantial organizational impact
• Experience developing off-site event strategies and strategic partnerships, from opportunity assessment and business case development through activation, measurement, and optimization
• Strong business acumen and experience managing significant agency relationships, complex budgets, investment tradeoffs, and multi-year roadmaps
• Exceptional leadership, strategic foresight, executive presence, and ability to influence and inspire diverse teams while navigating complex, high-stakes challenges
• Experience in a multi-unit retail, consumer, or merchandising environment is preferred
• Exceptional written, verbal, and executive-level presentation skills, including expert-level PowerPoint communication experience
• Undergraduate degree in Marketing, Communications, Business, or a related field; advanced degree is a plus

Benefits

• Paid Time Off (PTO)
• Generous store discounts
• Health care plans (medical, prescription, dental, vision)
• 401(k), HSA, FSA, Pre-tax commuter benefits
• Disability & life insurance coverage
• Paid parental leave
• Pet insurance
• Critical illness and accident insurance
• Discounted home and auto insurance
• College tuition assistance
• Career development & product training
• Consumer classes