Role Overview
Trades Holding Company is seeking a Marketing Operations & Lifecycle Manager to improve lead conversion, customer retention, and operational alignment across marketing, customer care, and operations.
What You Will Do
Manage CRM, segmentation, lifecycle marketing, retention, and reactivation initiatives, coordinate email and direct mail programs, improve lead-handling processes, and partner with stakeholders.
Why It Might Be a Fit
The ideal candidate is a highly organized, data-driven operator who can connect marketing programs to booked jobs, repeat customers, and measurable revenue outcomes.
Requirements
- 5+ years of marketing operations, CRM, lifecycle marketing, customer marketing, or related experience
- Experience with customer journeys, segmentation, email marketing, retention, or lead conversion
- Strong analytical, project management, and cross-functional coordination skills
- Excellent communication and organizational capabilities
- Experience in home services, franchise, retail, multi-location, or lead-driven businesses is a plus
To apply for this job please visit recruiting.paylocity.com.
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