Field Marketing Lead, ASEAN

Role Overview

The Field Marketing Lead will serve as the hands-on bridge between regional marketing strategies and local Sales organizations, driving support for pipeline creation, brand awareness, and customer success across the high-growth ASEAN market.

What You Will Do

The ideal candidate will collaborate with senior marketing leadership, cross-functional teams, and external partners/agencies to design and implement demand generation programs, including stakeholder management, end-to-end campaign execution, event lifecycle ownership, marketing operations, vendor & agency management, strategic partnerships, and performance reporting.

Why It Might Be a Fit

The ideal candidate will have extensive experience in B2B marketing, with a strong background in developing and executing marketing campaigns, sales enablement materials, and managing both virtual and in-person events.

Requirements

• 8+ years of hands-on experience in B2B field marketing, event management, or demand generation—ideally within a fast-paced technology or B2B SaaS environment.
• 5 years’ experience in running scaled events including tradeshows
• A proven track record of managing multiple concurrent projects and tight deadlines working with multiple internal stakeholder groups with an exceptional degree of organization and attention to detail.
• Bachelor’s degree in Marketing, Business, Communications, or related field