Digital Marketing Manager, Customer

Role Overview

The Digital Marketing Manager, Customer, is responsible for developing and executing integrated digital marketing and retail media strategies that support the company’s portfolio of wine and spirits brands across key national retail partners.

What You Will Do

Develop digital strategy proposals, lead retailer-specific partnership coordination, create and execute geo-targeted marketing campaigns, oversee audience targeting, and analyze retailer and campaign performance data.

Why It Might Be a Fit

The ideal candidate will have 6+ years of progressive experience in digital marketing, retail media, shopper marketing, e-commerce, or omni-channel marketing, with a strong understanding of retail media networks and retailer advertising platforms.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, Digital Media, or related field
• 6+ years of progressive experience in digital marketing, retail media, shopper marketing, e-commerce, or omni-channel marketing
• Experience in wine, beverage alcohol
• Experience developing and presenting digital strategy proposals for national retail accounts
• Experience managing retailer-specific marketing partnerships and collaborative marketing programs with national retail accounts
• Strong understanding of retail media networks and retailer advertising platforms
• Familiarity with retailer media platforms such as Total Wine & More Epsilon, Walmart Connect, Albertsons Media Collective, Instacart Ads, DoorDash Ads, or similar platforms
• Proven success developing geo-targeted marketing campaigns that drive shopper acquisition, conversion, and localized sales performance
• Strong analytical skills with the ability to translate performance data into actionable business recommendations
• Experience managing agency partners, media budgets, campaign measurement, and marketing investment optimization

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• Life insurance coverage
• Disability benefits
• PTO
• Wellness programs
• Fertility and family building benefits
• 401(k) plan with discretionary profit-sharing contribution