Digital Marketing & Growth Lead (m/w/d)

TRU Fitness is a boutique gym brand looking for a Digital Marketing & Growth Lead to design and control cross-channel performance campaigns, develop funnel strategies, and optimize digital reach from click to appointment.

Requirements

• Design and control cross-channel performance campaigns (Meta, Google, Tiktok)
• Develop funnel strategies and test selectively (A/B) to optimize conversions
• Responsible for digital reach from click to appointment
• Conversion optimization of website
• Control agencies and partners for web infrastructure (WordPress, etc.)
• Think in touchpoints and orchestrate them efficiently (SEO, GEO, SEA, UX)
• Set up automated flows from lead to membership
• Manage tools like Asana, Zapier, Typeform, Magicline & Co.
• Think in interfaces, not in silos
• Work with AI tools (like Claude) to automate processes and stay up-to-date with the latest technical developments
• Create regular reports and draw the right conclusions (KPIs, ROI, CPL etc.)
• Optimize based on clear data, not on gut feeling
• Work iteratively and strategically with resources

Benefits

• Relocation Assistance